Our History

The unique journey from Italy to Brazil, from Brazil to England

Our legacy began in Tuscany-Italy, where the Pieri family first mastered the art of crafting exceptional spirits.

In the early 20th century, our ancestors carried these time-honored techniques across the Atlantic to Brazil, where they built a thriving brewery in Cravinhos - São Paulo, becoming a cornerstone of the local community for decades.

But destiny had one more stop in mind for us, in the heart of England.

Black and white photo of five people standing in front of a vintage truck parked outside a building with large windows.

More Than a Simple Story

Over a Century of Heritage

Black and white illustrated map of Lucca, Tuscany, showing streets, buildings, and city walls.

A black and white photo of a Sant'Anna di Stazzema, Italy with large leafless trees, houses, parked cars, and a statue on a pedestal.

View of a Lucca - Italy town square seen through an arched passageway, with bicycles parked in the foreground and outdoor seating in the square.

The Noble Beginning

Tuscany - Italy

The Pieri legacy reaches back to the late 1800s in the sun-soaked hills of Tuscany, in Sant’anna di Stazzema - Lucca, where our ancestors first mastered the ancient arts of brewing and distilling.

Around 1890, driven by the spirit of adventure and opportunity that defined the great Italian migrations of that era, the Pieri family made the bold decision to carry their time-honored craft across the Atlantic to the New World, moving to Brazil.

The First Rose: Tuscan Roots

The first of the three crimson roses in our heraldic trinity had bloomed magnificently in Tuscan soil, where the Pieri family perfected their craft among the rolling hills of Lucca.

This rose represented not just their origins, but the foundation of excellence that would sustain them through their incredible journey across three continents and more than a century of brewing heritage.

As they prepared to leave Italy in 1890, the Pieri family carried more than dreams and - they carried the weight of tradition, the promise of the griffin's protection, and the unwavering belief that their second rose would bloom even more brilliantly in Brazilian soil

The Griffin's Promise

The PIERI FAMILY Crest

Coat of arms featuring a blue shield with a golden star at the bottom, a red and pink floral band across the middle, a yellow peacock, and a gold crown on top.

1800’s

Pieri Family Coat of arms featuring a golden Griffin with outstretched wings holding a sword, surrounded by ornate silver foliage and a crown at the top, with the word 'PIERI' at the bottom.

2025

Guardians of Quality

The Pieri family crest tells a story that spans centuries and continents - from the noble hills of Tuscany to the bustling streets of São Paulo, and finally to the automotive heartland of England.

The three crimson roses on our coat of arms represented grace, beauty, and noble lineage, while the six-point star guided our family's progress and honor through the centuries.

At the heart of our heraldic heritage stands the magnificent griffin - a creature combining the eagle's mastery of the skies with the lion's dominion over land. This noble beast on our family crest represents military courage, strength, and leadership qualities that have defined the Pieri lineage for over a century.

The griffin's sword, held high in its right talon, symbolizes our authority in crafting exceptional spirits and our commitment to defending the sacred traditions passed down through generations.

The Griffin's Legacy: A Tale of Three Continents

Rooted in Italian nobility, the Pieri family crest - featuring the mighty griffin with sword raised high - became the symbol of our unwavering commitment to excellence.

At the heart of the Pieri coat of arms stands the magnificent griffin - a creature combining the eagle's mastery of the skies with the lion's dominion over land. In heraldry, this noble beast represents military courage, strength, and leadership - qualities that have defined the Pieri lineage for generations. The griffin's sword, held high in its right talon, symbolizes authority, justice, and the family's commitment to defending what they hold sacred.

The Three Red Roses: Grace Through Generations

The three crimson roses adorning the crest represent grace, beauty, and the mark of noble lineage. In heraldic tradition, red roses symbolize the family's unwavering commitment to excellence and their ability to flourish across different lands. Each rose tells part of the Pieri story:

First Rose: The Tuscan roots in Lucca, where brewing traditions began
Second Rose: The Brazilian chapter in São Paulo, where Santi Pieri built his modern brewery
Third Rose: The English renaissance, where Cesar Pieri continues developing our legacy with Respect and Honour

The Six-Point Star: Guiding Light of Progress

The star represents "a guide to progress and honor" - perfectly embodying the Pieri family's journey from Italian nobility to global innovators. This celestial symbol has guided the family through their transitions from brewing to automotive design and back to their distilling roots.

Pieri Family Coat of arms featuring a golden Griffin holding a sword, with a crown above, the word 'PIERI' in bold yellow letters on a black background, set against a shield with a blue background and three red roses at the top.

A vintage black and white Pieri family portrait featuring 13 people, including adults, teenagers, and children, posed indoors with some sitting and some standing, with a textured wall and a large ornate vase with flowers in the background.

Sante Pieri & Family

A Story of Courage

Black and white photograph of a large, historic steamship on water, viewed from the front-left side, with flags flying and a clear sky in the background.

The Atlantic Crossing: (Early 1900s)

In the early 20th century, our ancestors carried their time-honored brewing and distilling techniques across the Atlantic to Brazil.

The first rose of our heraldic trinity had bloomed in Tuscany - now it was time for the second to flourish in the New World, More Exactly in Brazil.

This wasn't merely migration; it was the expansion of a legacy that would span three continents.

Over 125 Years of Pieri Family Brewing

Black and white photo of a small building labeled 'Distilleria Moderna' with six people in front, some looking out of windows, others standing or sitting.

An old black-and-white photograph of a vintage truck with two men. One man is standing beside the front of the truck, and the other is sitting inside the truck. The truck has a sign on its side and a spare motorcycle mounted on the front of the cab.

The Brazilian Renaissance

São Paulo's Brewing Empire

Santi Pieri established a thriving modern brewery in Cravinhos, São Paulo, becoming a cornerstone of the local community for decades.

The second crimson rose of our crest found its home in Brazilian soil, where traditional Italian brewing methods merged with New World innovation.

For generations, the Pieri name became synonymous with quality spirits and community excellence throughout São Paulo.

A vintage black and white photo of a group of seven people standing around and on a classic Ford truck in front of a wooden shed.

Old train station with a long platform and train tracks, and a brick building labeled "Cravinhos."

A vintage black and white photo of a man in a suit and tie with a hat, standing next to three children in front of a large truck, with a building in the background.

Black and white photo of four men standing and leaning against a vintage pickup truck, likely from the early 20th century.

Black and white photo of seven people posing in front of a vintage truck with the words "Faller Fuenf" on its side, outside a building.

Vintage black-and-white photo of a man and a young boy, both smiling, kneeling in front of a truck with logs stacked behind them.

Black and white photo of a group of people standing on a cobblestone street next to vintage vehicles, including a pickup truck with a man standing in the truck bed, and older buildings in the background.

PROUD AND HONOUR

A Destiny Call

The English Calling: Destiny's Third Continent (2012)

Destiny had one more continent in store for the Pieri legacy. In 2012, Cesar Pieri brought our family's passion to England, initially as an automotive designer with Jaguar Cars. Yet the distilling heritage coursed through his veins - the griffin's watchful eye ensuring that our brewing and distilling traditions would not be forgotten on English soil.

Black and white photograph of two vintage trucks parked on a street in front of a large building with barred windows.

The Third Rose Blooms

English Settlement

The six-point star of our crest had successfully guided us to our permanent home.

The third and final rose of our heraldic trinity found its home at our unique venue just 15 minutes from Silverstone Circuit. Gasoline Juice became where automotive passion meets our century-old brewing/distilling legacy, creating a cultural hub that honors our past while embracing our English future.

The perfect House for Pieri Distillery and an unique centre for our Gasoline Juice Club, in the heart of England.

A two-story red brick building with large black-framed windows and an arched design on the ground floor. A Union Jack flag is hanging near the entrance, which has a sign reading 'PIER' above it.

Traditions and Future

The Crown Jewel: Pieri 1899 Vintage Dry Gin

Coming soon - our premium Vintage Dry Gin represents the culmination of our family's journey and our commitment to England as our permanent home. The 1899 on our label marks not just a date, but a declaration of when the Pieri family's commitment to excellence was formally recognized. The griffin on our gin label stands as the eternal protector of quality, watching over every batch with the same vigilance that protected noble houses centuries ago.